Our services
Copywriting
One of our core offerings, copywriting is the creative and professional activity that generates text content that you can use on the various media where you publish commercial communications. Keep in mind that writing any text is also a form of thinking through which the key points and ideas you want to communicate are clarified and structured. Our copywriting work is where we develop our analysis of your key business drivers, including value proposition, positioning, and what motivates your key clientele.
Content marketing plans
Once you have determined your positioning, value proposition and Ideal Customer Profile (ICP), it is time to start talking to your target audience in a way that brings to the fore those elements, reinforces key points, and speaks to a set of themes that you feel brings value to those people you want to communicate with. Let your expertise shine through by bringing free value to your target audience, all while growing awareness of your brand and services. If you do not wish to take care of that yourself, or don’t have the internal resources available to take this on, hire us to do it for you.
Business development
Business development, considered in its broadest sense, takes in marketing and lead generation and prosecution of sales opportunities all the way to close. Another framing is to think about inbound and outbound funnel development. In the inbound case, we want to put out content into the world that is compelling to our target audience. In the outbound case, we want to reach out directly to specific people in our audience who might be too busy to be aware of your offering. Both have their uses and merits and, when done right, offer value to your target audience as well as generate value to your own organization by bringing in new customers. We help along that entire range from broad awareness to targeting communications with specific people in your target account list.
Websites
Yes, we do websites. Always with an eye to properly communicating your value proposition to your ICP in a way that meaningfully resonates with them and makes an impression. We specialize in WordPress and Drupal sites, including micro-sites for events and campaigns. We can also deliver on other platforms like Wix, Squarespace, and Webflow if you prefer. Request a meeting to review your requirements and we can take it from there.
Setting up in Canada for the first time
Canada offers a number of strong business reasons for setting up shop here, including low red-tape, proximity to the US market, and lower labour costs than both Europe and the United States. For foreign companies wishing to get set up an operation here, there are a series of steps that optimize your roll out. Many organizations can help you here, including the local chamber of commerce for your country, such as the Chambre de Commerce et d’Industrie Française au Canada (CCI France) or the Japan External Trade Organization (JETRO). However, if you would like to relax and not worry too much about it, we can design a roll-out plan specifically for your over 2-3 years and put you in touch with a selection of service providers that will make your experience setting up as easy as possible. As our valued customer, we will also let you in on the unwritten rules about succeeding in this country.
Other services provided by partners
Cephema works with a series of trusted partners for services we don’t ourself offer. In particular, Intellectual Property and corporate tax incentives are near to our heart because they are integral to a well-planned-out go-to-market plan in Canada. Ask us for an introduction to our trusted partners in these fields.
Intellectual Property
Intricate research is a global IP services firm with a focus on patent landscape analyses, patentability searches, and infringement analyses in the ICT, automotive, artificial intelligence, and biotech fields.
Ask us for a personal introduction today.
SR&ED Tax Credits and Grants
Emergex SR&ED Consultants has been a mainstay in the Canadian tax incentive ecosystem since the 1990’s, and boasts some of Canada’s top experts in CDAE, SR&ED, and how to optimize different sources of government funding for your SME or startup.
Let us make a personal introduction…. to them and have them take care of you.