We are a team of engineers who love talking to people. We bring together our deep curiosity and fascination with technology and its capacity to improve our lives, with a deep fascination and appreciation for the fact of the human being and how technology impacts in our social lives.

A scenario we see played over and over again is a technical founder or team leader who is in charge of commercializing a brilliant new technology, but who cannot seem to connect with their intended audience. The fact is that whoever you are attempting to reach is just not as interested in whatever you have to say than you are.

People are motivated by a host of factors, but they are also extremely busy, and do not have access to the same information as you do. Getting through to them in a way that resonates and is meaningful to them is the great challenge of the entire field of communications and business development in its various guises. That second science, of understanding the individual and how they react to new sources of information, new media, people, and companies, is what we put into effect every day and how we help technical teams and founders better communicate their offer to their intended markets.