Go To Market
How does our service work?
We start by drafting a commercial plan that lets us understand your business, your target customer profile, and how best to approach your market. Then, we implement that plan. If all goes well, you get new customers at a lower upfront cost and with lower risk than hiring a full-time team.
Designing and implementing a Go to Market plan
There are three steps to our approach.
Step 1: Commercial Plan
Our team starts by assessing your team and technology or service offer and considering your fit with the North American market. We identify opportunities and expected challenges, who your target customers are, and, finally, the best way to approach the market from a very concrete, tactical perspective. We’ll tell you more about this when we first speak to see if we should work together.
Step 2: Implementation
Imagine all the steps that need to happen between launching a new product or service and actually onboarding new customers. This is what happens during the implementation phase. We are present on the ground at trade shows, we cold-approach prospects, we follow up with leads, and we handle complex negotiation challenges in collaboration with your senior management, just like your own sales team would do in your home territory.
Step 3: Contracts get signed
The third step is you sign contracts with new clients in North America. This last step depends on a variety of factors and so cannot be guaranteed of course, but the preceding steps are designed to maximize the chance of this happening within a reasonable amount of time. We can tell you more when we meet to qualify our fit together.
Getting started
The best way to get started is to tell us a bit about your company and what you’d like to achieve. We’ll reach out to you and book a call.