Actually good gtm...

... for discerning technical teams and entrepreneurs

We are a team of engineers dedicated to helping other engineers and technical entrepreneurs understand the mindset of their Ideal Customer Profile and craft powerful, compelling commercial speech that resonates with their target audience.

Once this basic foundation stone of your marketing strategy is in place, you can either take it from there, or hire us to implement it and take it to market.

What that means for you...

Focus on growing your business knowing that your commercial messaging  is clear and that it effectively communicates what you do for your customers and why they should do business with you.

Communicate effectively

Clear communications is not simply a matter of downloading onto paper whatever thoughts happen to cross your mind.

You need to consider who you are communicating with, what is important to them, and how they process information.

These three points must be properly understood to write great copy:

  • Who am I trying to reach?
  • What matters to them?
  • What is their perspective?

Services We Provide

We provide a range of services ranging from the creation of commercial documents all the way to the implementation of a business development plan

Copywriting

Sales decks, investor pitches, brochures and whitepapers

Content Marketing

Content creation and delivery to the communications plan

Web sites

Have our team design and implement your new website

Go to Market

Strategic messaging, business development strategy and implementation

Well-written prose is a politeness done to the reader