Copywriting
What is copywriting?
Copywriting is simply the art of writing text for specific purposes that are not literary. Think Mad Men or newspaper journalists. In our case, we write both technical and non-technical content for businesses. Our clients use what we produce in commercial documents like sales decks, whitepapers, websites and social media posts. Our goal is to provide you with commercial messaging that resonates with your target audience. To do that, we take the time to make sure both you and our team actually know who that target audience is, what challenges they face and what they might be looking to hear from a new supplier. Once we understand that, we start to craft content.
Why invest in writing?
Good copy is table stakes to get in the (business development) game. Astoundly, even today bad writing does get past the agency and get published. This might be driven in part by easy access to automation tools – machine translation can produce erroneous or misleading translations, and ChatGPT-style text generation tools can and do produce muddled, empty and uncompelling speech.
However it is that bad writing gets delivered as agency content, it is not acceptable for any self-respecting business, and could turn off vast parts of your audience. As a rule of thumb, we figure about 40% of an audience cares about good presentation, such as lack of grammatical errors, proper punctuation and capitalization, spelling errors and proper sentence structure. Are you willing to lose that much of your target market out of the starting gates?
Document types we can deliver
Our copywriting services can manifest as a delivery of core messaging, slide decks, briefs and technical white papers, or as websites. Reach out to us to learn more.
- Commercial sales decks
- Investor pitch decks
- White papers
- One-page and two-page brochures
- Websites
- Content marketing campaigns
- Landing pages
Convinced? Take our questionnaire and get a free project assessment
What would you like help with?
What sets us apart
Many agencies claim to offer “copywriting” services as part of their services, but when you get the copy you realize whoever that wrote it had no idea what they were saying. You end up rewriting it yourself, or going to another agency.
Our core differentiators are simple:
- We are engineers
- We actually know how to write
That means you can come to us with complex, technical or non-technical content, and we will provide impactful, clear, accurate commercial messaging built for the audience that you are trying to reach.
What we are not: we do not take on clients who are looking for a quick fix, automated text generation or boiler plate content that sounds alright until someone actually takes the time to try and understand what the author of the text was attempting to convey. If you are looking for a gloss, we are not a good fit for you. Putting in the time to produce considered, clear prose is a politeness done to the reader. It marks respect for their time and intellect.
We work with customers who value well-crafted, high-quality writing and commercial messaging crafted by humans
Contact us to see if your project is a good fit
